AI that doesn't just reply.
AI that converts.
One account. Every channel. Built for modern brands that live on social media and want every DM to count.
A social media executive costs ₹15,000–25,000/month. Charle starts at ₹2,499.
01 - Entry
Launch
Start automating Instagram, Facebook & WhatsApp with AI that understands your customers from day one.
What's included
- 1,000 AI conversations/month
- 1 brand profile
- Unlimited contacts - no growth penalty
- 5 active campaigns
- Smart Template AI (tone-matched to your brand)
- Basic campaign analytics
- Email support
02 - Scale
Growth
Full contextual AI across every channel. Turns every conversation into a sales opportunity.
Everything in Launch, plus
- 5,000 AI conversations/month
- 3 brand profiles
- Unlimited contacts - no growth penalty
- Unlimited campaigns
- Contextual AI - understands full conversation
- Live product catalog & SKU sync
- Full revenue attribution - see which post made you money
- Human handoff - AI routes complex queries to your team
- Advanced analytics dashboard
- All channels incl. Email & Website
- Priority chat support
- Guided onboarding
03 - Enterprise
Enterprise
Custom AI trained on your brand. Built for companies that need Charle at serious scale.
Custom pricing
Tailored to your scale & needs
Everything in Growth, plus
- Unlimited AI conversations
- Unlimited brand profiles
- Custom AI trained on your brand voice, products & FAQs
- Dedicated human escalation managers
- Custom reporting & API access
- SSO & enterprise-grade security
- Dedicated account manager
- White-glove onboarding & SLA guarantee
1 AI credit = 1 short customer conversation. Longer conversations use 2–3 credits.
Free trial on all plans · No credit card required · Cancel anytime